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    Redbell is the biggest online specialty toy store in India offering an unparalleled selection of Toys, games, sporting goods, electronics, and juvenile furniture. Redbell embodies a customer philosophy of quality, value and selection under one roof that resonates with parents around the globe.

    Corporate Responsibility

    Global Manufacturing Principles (GMP)

    Redbell is committed to working with Global Manufacturing Principles (GMP) compliant Toy companies that are committed to responsible manufacturing, assembly and distribution practices. These standards are some of the most detailed and comprehensive in the consumer products industry. They address a spectrum of issues, including employee health and safety, environmental management and ensuring that employees are treated fairly and with respect.

    Environmental Health & Safety Commitment

    As a part of this commitment Redbell only retails products of companies that integrate environmental concern, health, and safety standards into their business operations and continually improve our environment, focus on health and safety performance throughout the product life cycle of products in order to eliminate pollution to the environment.

    Product Safety

    As a Toy retailer, we understand the trust parents place in us to ensure the safety of the products we sell. We take that responsibility very seriously. One of the important parts of our mission is to help parents keep their kids safe.

    At Redbell, we are serious about safety and quality and are very concerned about how consumers use our products. Our product safety policies are based on our core value of protecting our consumers from unforeseen harm. Toys we retail are all from well established brands and are designed and manufactured to meet or exceed all applicable safety standards from around the world. We have a very strict safety assurance program for all the products we carry. We require that any product we purchase complies with all applicable government and industry laws, codes and requirements.


    Redbell offers to its’ shoppers access to the India’s largest toy store retailing toys & games of international brands of repute with clear categorization at their fingertips. Redbell focuses on the everyday shopper, such as a parent searching for the perfect birthday gift or a child hoping to spend his or her weekly allowance on a much cherished toy. Redbell provides a personalized shopping experience to its’ customers enhanced by offering reward club points, email reminders, wish list, store credit, refund policy linked to store credit.


    Redbell offers an unparalleled selection of TOYS from renowned brands for children of all ages at prices parents appreciate.

    Redbell also has a strong commitment to selling products that provide a learning experience through play. Products categorized into different categories to provide parents a perfect assortment for an all-round development of their child.

    At Redbell we don’t just sell toys our motto is to provide your child a perfect gift –

     a gift that puts a smile on a child's face.

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